Tips on Starting out as a Social Media Creator
Hi babes,
Excited to be back with another blog post focusing on tips when starting out as a new social media content creator. I wish I knew a lot of this information when I started out, so I’m happy to be able to share this all with you.
This information is great even if you’re past the beginner stage as well. These tips are good refreshers and good reminders to go back to the basics if you’re ever struggling.
LISTEN TO THE PODCAST HERE
Let’s dive in!
Test and see what works best for you
Style, aesthetic, niche etc
What may work for someone else might not work for you
Test different social media platforms
Instagram
Tiktok
Youtube
Pinterest
You might like a certain type of content more
When I started out, tiktok wasn’t a “thing” so it’s really cool to have options now as to what platform you want to prioritize
Build an authentic audience
Focus on who you have
engage in your comments
comment on their profile
Remove bots & creepy men - your engagement is more important the following
These types of followers will only hurt, especially down the road. Get rid of them ASAP!
How the algorithm works:
You post on Instagram and the algorithm shows it to a small part of your audience
based on the engagement received by that small group, the algorithm decides how much more to push your post
If your audience is made up of bots, they are not going to engage and the algorithm will not continue to push your post resulting in lower engagement
NEVER buy followers (it’s very obvious when someone does)
Pitch brands you want to work with
Don’t sit and wait - email brands when you feel ready!
Brands value smaller / micro creators
Similar aesthetic? Audience?
What can you provide the brand? Content Creation? Drive sales?
Accept gifting if it aligns with your brand
It’s ok to start off brand relationships with gifting. I still do that today!!
You can always ask for a discount code and show them how you can drive sales
Unboxing, stories, tagged with other brands in a post
Don’t let people tell you the industry is “oversaturated”
Yes there may be more people, but there are also way more opportunities
Consistency on social media platforms
Figure out what you can handle and stick with it
Consistency is key
Ex. 3x a week, Mon Wed Fri, post at 8am
The more specific you can be, the better!
Quality over quantity
Focus on high quality content
Good lighting, not blurry, clean backgrounds
You want brands to want to repost you
Batch content
Shoot multiple looks at a time to be efficient
Find locations that do well for you and keep them in the rotation
Niche down
Pick 3 words to describe what you want to focus on
Doing too much at the beginning can cause confusion with your audience
Once you establish an audience, then you can branch out more into other things
Multiple streams of income
If you want to eventually be full time, think about different streams of income
We have an entire podcast episode on this!!!
Read my blog post HERE
There will be highs and lows
Whether it’s the algorithm or engagement, there will be ups and downs.
If you love it, stick with it, it always gets better
Use the low times to test different strategies
Meet people IRL if you can!
Bloggers in your area - reach out and get coffee
Helps you get more confident/shoot more/try new things/meet new people/etc.
Meet up with girls at events
So many opportunities in this industry
Brand trips
Collaboration with dream brands
Gifting from dream brands
Networking
NYFW
Blogger trips (our trips lol)
Brand edits
Hopefully these tips can help you if you’re just starting out or even if you’ve been doing this awhile! Let me know if you have any questions in the comments below
Xx, Allysa
Other posts you might like:
How to Deal with Imposter Syndrome
How to Elevate your Content and get Brand’s Attention
10 Best Business Practice for Influencers
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