Do Feed Aesthetics Matter on Instagram?
Curating a “perfect feed”
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There’s always the debate of “does your feed matter” “do aesthetics matter” etc… In my opinion? YES IT MATTERS. Especially from a business standpoint.
Does it matter? The top 9 squares as a whole
The process of how someone might follow you based on your feed:
Someone finds you on the explore page (post, reel, etc)
They click your profile
They quickly decide based on your FEED if they want to follow
They move on
Why does having an aesthetic feed matter?
people will decide if they want to follow you within 5 seconds of looking at your profile
an aesthetic feed doesn’t look one way, there are many different “aesthetics”, it’s more so having a look that catches the eye and draws your IDEAL audience in
your feed shows brands who you are and if you’re a good fit, etc
Similar styling
Content creation opportunities
Do they like your posing?
important to get inspo from other people but always having a unique twist to your own feed to set you apart
What do you want your aesthetic to be? THERE ARE SO MANY DIFFERENT AESTHETICS:
dark + moody
lifestyle + curated
street style
pops of certain colors
modern romance
Ex: @minamarlena does this very well
Ways to accomplish getting your feed aesthetic:
planning your purchases / gifting around how you want your feed to look
have a color scheme in mind
Island Vacay content - blues, greens, beiges
Snowy cabin vacay - neutrals, pop of color?
Neutral vibes - whites, blacks, beiges, etc
planning out your locations
Ex: romantic vibes — finding those pretty European white buildings
Tips and what I look for in someone’s feed before I follow them:
Does their content inspire me / make me happy
Do I like their style / would I wear that
Do I like the overall vibe
Overall, I think having a strategy is important on Instagram. When planning my feed, I try to keep so many things in mind. From a business perspective, having a cohesive feed that is attracting to the eye is important when it comes to drawing attention from brands and attracting the right audience. If you’ve never thought about your feed from this perspective, hopefully these tips help. Let me know in the comments below what your thoughts are and if you think FEED AESTHETIC matters or not?
Xx, Allysa
Other posts you might like:
How to Deal with Imposter Syndrome
How to Elevate your Content and get Brand’s Attention
10 Best Business Practice for Influencers
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